Filling Good
Eco-conscious feel-good blogs
Filling Good is on a mission to tackle waste one refill at a time!
The not-for-profit, locally-owned community shop offers zero-waste products at an affordable price. And. it's fast become a pillar of positive change on Maidenhead high street.
While they’re busy doing so much good, they needed someone to write about all the good they were doing.
The Objective
Develop and execute a monthly blog content strategy to spread Filling Good’s message. Share news, educate about sustainable living and convert browsers into new customers. All while keeping our friend SEO happy.
The Target Audience
Anyone living locally or nearby with an interest in sustainability. From fully-fledged tree huggers to eco-curious locals wanting to dip their toes in the zero-waste pool.
