Boiler & Company
Headline hitting press release
Like all great ideas, Boiler & Company started out on the back of a napkin. The two founders were keen to create an elevated version of a typical restaurant with a bar.
They combined their love for deep, full-bodied beverages with a bucketload of creativity. Showing gendered flavours like beer, coffee and whiskey in ways not seen before.
The craft of its mixologists, famed chef and bold approach to flavour were bound to put it on the culinary map. But, first, it needed someone to put all that juiciness into words…
The Objective
Draft a press release to launch Boiler & Company into the London foodie scene. This was part of a wider PR strategy I also pulled together!
The Target Audience
Key food and drink press across national, consumer, trade and regional titles with an interest in upmarket dining and curated cocktail experience.
The Work
Announcement Press Release
The Result
Top Tier PR Coverage
60+ pieces of coverage across top-tier national, consumer and regional titles including news updates, reviews and roundups.
